1. QR Codes (Quick Response codes) place POS (Point of SALE) advertising CONTROL in the palms of the vineyard
Because the winery generates the code and locations this on the label themselves – the vineyard can selected the digital content (web deal with) that the code promises. This may be a Facebook web page, a short video, tasting notes, or even any social media app. This is a stark assessment to different “barcode answers” like a stickybits in which the content associated with your winery barcode isn’t managed by using the winery.
2. QRCodes are OPEN SOURCE
QR code spec is an open supply product not like a microsoft “tag” product. There are not any licensing charges to use QR codes to your product.
Three. Quick Response Code usage is gaining momentum inside the US market:
QR code readers are to be had totally free or maybe pre-established on all most important smart smartphone and different portal gadgets in the US and worldwide. Its very clear that the market length for clever smartphone adoption is rising and consumers have become an increasing number of aware about the way to use QR codes as every person is seeing them in ads and on digital media.
4. Easy to apply:
No one wants to key in a long net address they could see on a wine bottle – but with QR codes they can simply snap a photograph and voila – a winery furnished content material will pop onto their cellular browser.
5. Quick Response Codes are traceable and measurable:
With a proper QR code management application or analytics software a vineyard can track things like number of QR scans, geographic vicinity and time of experiment, scanning tool, and different extra application particular analytics like price of test versus purchases qr code android or vineyard e-newsletter opt-in ates, merchandising effectiveness, the possibilities are infinite whilst you wrap wise software round QR code scanning.
6. QR codes may be used to permit multi-language content material:
With an amazing integrated QR software platform wineries can make use of the identical QR code and permit for content to routinely path to a language particular cope with. By analyzing the local language or allowing the scanning user to pick out their language wineries can direction a capacity client to any language – Spanish, English, Chinese, any language that they’ve virtual media for.
7. Good QR software can permit for re-purposing of existing codes:
A proper QR platform can allow wineries to do things like trade current code URL locations on a antique that has bought out to factor to the brand new 12 months’s product or flow a code location that pointed to a advertising that has ended to sell a new product or new media
8. Codes can also be used on print media:
Putting these codes on promotional print media and signage have to be a no brainer for all of the equal motives. Wineries can make page print come “alive” with the aid of bridging the print and virtual media world with a simple revealed code
9. With good software codes may be included into digital snap shots and ad banners
With contemporary on-line global being hyper-related it’s far smart for any virtual images a winery might launch on-line to have a letterbox or watermark with a QR code on it. When doing this consumers can effortlessly discover your digital media or internet site on photos you might percentage on web sites like Facebook, Twitter, or Flickr. QR codes may be a totally effective manner to tie vineyard advertising content material directly to virtual photograph content.
10. Intelligent QR code management software program can allow for geographic based routing
If a winery has software that permits them to course to digital content versus geographic scanning region they are able to installation an utility which could path users to the closest retail outlet that contains their wine. If john doe scans a print ad in a mag in Columbus, Ohio – with shrewd QR routing he can be provided a digital map or nearby locations to shop for that product.